Cookie Policy
What this policy covers
This policy explains what cookies and similar technologies baseballbettinguk.com uses, what each one does, the lawful basis on which we set it, how long it stays on your device, and how you can review, change or withdraw your consent. It should be read alongside our Privacy Policy, which sets out the wider data-protection framework.
What cookies are
A cookie is a small text file that a website asks your browser to store on your device. Cookies allow the site to remember basic information about your visit — for example, whether you have already dismissed a banner — between page loads and between sessions. Similar technologies (local storage, pixels, beacons) work in comparable ways. Throughout this policy we refer to all of them as “cookies” for short.
How UK law treats cookies
The use of cookies in the United Kingdom is governed by the Privacy and Electronic Communications Regulations and, where personal data is involved, by the UK General Data Protection Regulation. Strictly necessary cookies — those essential to deliver a service you have requested — may be set without prior consent. All other cookies require your prior, informed and freely given consent before they are set.
Categories of cookie we use
baseballbettinguk.com uses cookies in three broad categories, described below. We do not use advertising cookies, retargeting cookies or third-party tracking cookies for marketing purposes.
Strictly necessary cookies
These cookies are essential for the site to function and to record your cookie-consent choices. They include a session cookie that maintains a stable connection between your browser and our server, a consent cookie that remembers the choices you have made in the cookie banner, and a security cookie used by our hosting provider to detect and block abusive traffic. Strictly necessary cookies are set without prior consent because the site cannot operate without them. They expire when your session ends or, in the case of the consent cookie, after twelve months so we can ask again.
Analytics cookies (consent-based)
If you accept analytics cookies in the banner, we set a small number of cookies provided by a privacy-respecting analytics service. These cookies allow us to count visits, see which pages are most read, and understand whether readers are reaching the responsible-gambling sections of long-form articles. Analytics data is processed in aggregate. We do not use it to build a profile of any individual reader and we do not share it with third parties for their own purposes.
Analytics cookies expire no later than thirteen months after they are set. You can withdraw consent at any time using the controls described below.
Preference cookies (consent-based)
If you actively use a feature that benefits from remembering a preference between visits — for example, a toggle between decimal and fractional odds in a future interactive feature — we set a preference cookie to remember your selection. These cookies are set only when you use the relevant feature, expire after twelve months, and do not contain personal information beyond your stated preference.
Managing your cookie consent
The first time you visit baseballbettinguk.com, a banner asks whether you accept analytics and preference cookies. You can accept, reject or customise your choices. You can revisit and change your choices at any time using the cookie controls accessible from the footer of any page.
Independently of our banner, every modern browser lets you view, accept, reject and delete cookies through its settings. Browser-level controls are more granular than our banner and apply to every site you visit, not just ours. If you block all cookies at the browser level, parts of baseballbettinguk.com may not function as expected, though the core editorial content will remain readable.
Third parties
The analytics provider we use processes data on our behalf as a processor under written contract. It is bound to act only on our documented instructions and to apply appropriate security measures. We do not authorise it to use the data for its own purposes.
Our hosting provider may set a small number of operational cookies for security and abuse-prevention purposes; these are treated as strictly necessary.
Do Not Track signals
Some browsers send a “Do Not Track” signal to indicate that the user does not wish to be tracked across sites. The legal status of Do Not Track signals is unsettled, but we honour the signal as an additional indicator: if your browser sends Do Not Track, we treat that as a rejection of analytics and preference cookies, regardless of any earlier banner choice.
Changes to this policy
We may update this policy when our cookie usage changes, when our processors change, or when guidance from the Information Commissioner’s Office is updated. Material changes will be reflected in the “Last updated” date at the top of the page. Where a change introduces a new category of cookie, we will request fresh consent through the banner.
Your rights and how to contact us
You retain all the data-protection rights described in our Privacy Policy, including the right to lodge a complaint with the Information Commissioner’s Office. For any cookie-related question or request, contact the editorial team using the address on the About page.